As a freelancer I worked with up and coming New York City based candle company La Reine to create a completely new logo and identity system. The design is clean, modern and sophisticated in order to match the high end quality of the candles.
In addition to the identity creation I sourced the product photographer and art directed the photoshoot of all the main candles. I coordinated each shot for the photoshoot in a Brooklyn studio. The imagery would serve to represent each candle collection and would be used on the newly launched website as well as in promotional materials. Below are excerpts from the brand book I created.