The Problem
As the popularity of NFT’s began to decline we needed more transparency into who collectors’ fan base is. We also wanted a way for collectors to keep up with their favorite artists even if they weren’t currently creating.
manifold
Project
Branding
Web Design
Web Design
Role
Founding Designer
Overview
As the founding designer at Manifold, a Web3 startup, I created and executed design strategies across the company, including developing the brand identity for web and product applications. I also designed digital launches for high-profile NFT collections, such as those from Snoop Dogg, Sia, and Steve Aoki.
The brand
The Manifold brand design focused on simplicity and boldness, highlighting creator content and artwork. A minimal color palette and typography kept the focus on the work, while a custom icon system helped communicate Web3 concepts.
.png)
The Website
With the brand identiy came a brand new digital identity as well. I added in animations and highlighted our top artists. I created custom illustrations to highlight aspects of the Manifold studio and product.
The Solution
Enter the creator profile: a single place the artist could display all of their work, display their active status, connect with collectors and gain the support of their collectors through merch & patronage.
Collection Display
The artists collections often lived in several different places online; Opensea, Nifty, Superare etc. The Creator Profile gives the artist a space to display all their work in one place.
Merchandise
One thing we realized during our time at in person NFT events was that it was all about the MERCH. For something that was so digital we found that people still craved the physical. We wanted to utilize our Shopify widget to be able to create custom merchandise shops for our artists.
Artist Launches
I worked with some of our biggest artists such as Snoop Dogg, Steve Aoki, Sia, Refik Anadol and ACK to design the digital web platforms to launch their NFT collections.
.jpg)
