As a freelancer I'm working with a new sunglass company, Radiant. The vibe of the brand is bold to match the unique shapes and styles of the sunglasses. I used vibrant colors and created custom illustrations to make the brand feel playful yet cool. I will also be working on the e-commerce site and designing with a 'mobile first' approach since the majority of the traffic will come from Instagram.
The work on this brand will be ongoing and I'm excited to see how I can continue to evolve the brand and work with social media to make Radiant feel truly special, as well as user friendly on the digital side.
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