Dear Cleo
Project
Branding
Art Direction
Web Design
Packaging
Art Direction
Web Design
Packaging
Role
Lead Designer
Overview
Dear Cleo revolutionizes bridesmaid dress shopping with its sustainable, modern approach. We developed the brand from the ground up - from strategic positioning and naming to content creation - culminating in a sophisticated Shopify PLUS e-commerce launch.
Naming + Branding
The name "Dear Cleo" evokes the intimacy of hand-written letters and the mystique of a personal atelier. The brand identity pairs delicate typography with a soft color palette and ethereal imagery, creating a dreamy aesthetic that resonates with modern bridal parties.
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Art Direction
Working with photographer and director Harrison Boyce, we created evocative film and photo content that captures the brand's essence while authentically connecting with our target audience.
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Brand + Packaging
The identity balances feminine softness with romantic whimsy. We designed comprehensive packaging that ensures a thoughtful customer journey from online purchase through the moment your dress or samples arrive at your doorstep.
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Web Design
Our Shopify Plus platform combines elegant UX with robust functionality. The experience includes try-before-you-buy options and swatch ordering, all built on a scalable architecture that seamlessly guides users from brand discovery to purchase.
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Digital Showroom
The digital showroom is a virtual collaboration space that revolutionizes bridesmaid dress shopping. Brides create personalized collections and invite bridesmaids to view, vote on, and discuss styles regardless of location. The platform captures individual preferences and group consensus while seamlessly transitioning to the ordering process.
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The Outcome
Dear Cleo's e-commerce launch delivered impressive results through strategic technical integrations. Klaviyo powered personalized email marketing, while Accentuate's custom filtering and innovative shoppable fabric swatches enhanced the shopping experience.