Noelle Wolf
Project
Branding
Art Direction
Web Design
Art Direction
Web Design
Role
Lead Designer
Overview
Launching the modern intimates brand - Noelle Wolf with a complete identity, e-commerce design and art direction. Creating a brand that is set to rewrite the modern woman’s relationship with lingerie.
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Art Direction
We wanted to reimagine intimates through an distinctly editorial lens. Vivienne Sasson's high-caliber photography captures intimate moments with artistic intention. Rich textural backgrounds and thoughtful composition elevate the visual narrative beyond traditional lingerie marketing.
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The Brand
A brand that resonates with offbeat, self-assured women — the bold color palette, dramatic logo, and striking imagery command attention and indicate singularity.
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Art Direction
We wanted to reimagine intimates through an distinctly editorial lens. Vivienne Sasson's high-caliber photography captures intimate moments with artistic intention. Rich textural backgrounds and thoughtful composition elevate the visual narrative beyond traditional lingerie marketing.
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The Outcome
Noelle Wolf's digital-first launch succeeded through authentic messaging and customer engagement. The Hearst partnership amplified social media and user-generated content, effectively building brand awareness in the competitive lingerie market.