Shopify
Project
Web Design
Art Direction
Art Direction
Role
Senior Designer
Overview
I led the redesign of Shopify’s Marketing and Analytics landing pages, creating new art direction, animations, and page layouts. By optimizing call-to-action placement and information architecture, we improved user experience and conversion potential.
Objective : Analytics
Shopify needed to redesign their analytics landing page to highlight new features and visual updates, aiming to improve performance metrics and create a more engaging user experience.
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The Problem
Through heatmaps of the current analytics page, Shopify realized it was underperforming and wanted this refresh to increase engagement as well as update the product.
The Visuals
I created illustrations using the new analytics product and AI tools such as midjourney to create a cohesive story of a boutique.
Objective : Marketing
As one of the more popular pages on the Shopify website, it was time to bring the Marketing page up to speed design wise.
The Visuals
We worked with Midjourney to create a fictional skincare line. We wanted to create consistent assets throughout the page to tell a cohesive story. Also more storyboards; adding motion throughout the page.
