CLIENT
Drayven
DISCIPLINES
Branding
Logo Design
Photography Direction
INFO
I created the complete identity for start-up watch company Drayven, started by two previous employees of Rolex. They sought to design a sleek watch that would be luxe but also modern and wanted the branding to reflect this. I worked with the founders and created the name and identity for this new generation of luxury watches.
![Artboard](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard.jpg)
![Artboard](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard.jpg)
![Artboard Copy 19](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-19.jpg)
![Artboard Copy 19](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-19.jpg)
![Artboard Copy 14](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-14.jpg)
![Artboard Copy 14](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-14.jpg)
![Artboard Copy 10](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-10.jpg)
![Artboard Copy 10](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-10.jpg)
![Artboard Copy 16](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-16.jpg)
![Artboard Copy 16](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-16.jpg)
![Artboard Copy 17](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-17.jpg)
![Artboard Copy 17](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-17.jpg)
![Artboard Copy 20](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-20.jpg)
![Artboard Copy 20](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-20.jpg)
![Artboard Copy 21](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-21.jpg)
![Artboard Copy 21](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-21.jpg)
![Artboard Copy 22](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-22.jpg)
![Artboard Copy 22](https://juliasloanedesign.com/wp-content/uploads/2019/09/Artboard-Copy-22.jpg)
[unex_ce_button id="content_1mbtlnouq" button_text_color="#f9c7ac" button_font="bold" button_font_size="12px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 20px 15px 20px" button_border_width="4px" button_border_color="#f9c7ac" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#f9c7ac" button_border_hover_color="#f9c7ac" button_link="/work/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]VIEW MORE WORK[/ce_button]